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Mae Pang and Dzojchen

Future Fashion Now featuring Max


We arrived at one-part of Future Fashion Now, the final segment, in fact, where successful Singapore labels MAE PANG, Dzojchen and Max.Tan showcased their Pre-Spring 2013 Collections. Wondering what that title means? It’s actually a new, online initiative that allows you to pre-order unedited pieces directly off the runways and get them before they hit the stores or run out. So basically, you become your own fashion buyer (now, how cool is that!).

shopping capabilities

shopping capabilities will be available to you for the first time in the world, thanks to Future Fashion Now. Pre-order pieces from Esther Perbandt (Berlin), Dzojchen (Singapore), Jonathan Simkhai (New York), JUMA (Toronto), Mae Pang (Singapore), Max Tan (Singapore), saena (Berlin), Timo Weiland (New York) and Yeojin Bae (Melbourne), fresh off the runway at the Audi Fashion Festival with this unprecedented access. This digital trunk show will transform your fashion selection procesess as full, unedited collections will be presented to you, where you can finally start buying like a buyer and be full ahead of the fashion pack.Future Fashion Now shows schedule at the Audi Fashion Festival:Future Fashion Now  featuring Pre-Spring 2013 collections by Esther Perbandt (Berlin), Timo Weiland (New York) and Yeojin Bae (Melbourne) Presented by CanonFuture Fashion Now  featuring Pre-Spring 2013 collections by Jonathan Simkhai (New York), Juma (Toronto) and saena (Berlin) alldressedup Autumn/Winter 201Presented by MasterCardFuture Fashion Now  featuring Pre-Spring 2013 collections by Mae Pang, Max Tan and Dzojchen (Singapore)

Audi Fashion Festival

In addition to the regular shows they had last year, Audi Fashion Festival was the platform of the launch of a new initiative called Future Fashion Now (FFN). Highly curated brands from across the globe were invited to display their goods on the runway and a livestream  of the show enabled consumers to buy pieces straight of the runway. So now, other than the renegade buyers, bloggers and editors, anyone can have first dibs on designer and couture offerings. FFN hopes that consumers will become their own buyers and in return, give the designers an idea about what sells and don’t. Another fraction of the fashion industry just got unromanticized but what an interesting concept.Future Fashion Now pretty much opened up slots for more designers to have their runway shows at Audi Fashion Festival. They were also labels invited to partake in the Blueprint tradeshow and emporium.*Audi Fashion Festival, Blueprint, Star Creation and Asia Fashion Summit are all separate events parked under one umbrella – the Asia Fashion Exchange.Here are some of the Singaporean designers who we would like to share with you.

Future Fashion 2013

Another great contender from the Future Fashion Now show is Lion City’s, Mae Pang. Last year she captured the eyes of fashion blogger Susie Bubble with her acid, club-kid collection. Owning up to seasons after season of fun, vibrant and quirky ensembles, Mae Pang has matured and from it comes a collection of refinement without steering too far from her creative fingerprint. Last year’s neon pink was replaced with more subdued tones of blues and silver and latex gave way to a classier choice of sheens.

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